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Answer Engine Optimisation

Your customers are asking AI.
Is your brand in the answer?

Petal AI tracks your brand's visibility across ChatGPT, Gemini, and more — so you always know where you stand, and what to do next.

Monitors
ChatGPT
Gemini
Gemini Grounded
+ more soon
app.inlets.ai / visibility
Gemini
Personas & Queries
Visibility
Consideration
Provider Review
Action Center
Visibility Analysis
Harbour Wealth — Private Wealth Management
Gemini
30.4%
Category Ownership
56%
Share of Voice
#9.4
AI Ranking Position
Not mentioned in 4 responses
Category Ownership Over Time
18 Mar21 Mar24 Mar27 Mar30 Mar2 Apr
Brand Rankings Heatmap
High-Net-Worth Individuals — Wealth Planning
Best private wealth managers for multi-generational estate planning?
#12 of 18 · LOW VISIBILITY
#1 Vanguard P…
Which wealth advisors specialise in tax-efficient portfolio structuring?
— of 10 · NOT MENTIONED
#1 Goldman P…
Business Owners — Succession & Exit Planning
Top-rated wealth firms for business sale proceeds and reinvestment?
#2 of 7 · TOP 3
#1 Harbour W…
Which financial advisors do founders recommend for post-exit wealth management?
— of 3 · NOT MENTIONED
#1 Fidelity W…
📣

Marketing & Brand Teams

See exactly how AI systems describe your brand — and open new pathways from the world's biggest AI platforms directly to your audience.

🏢

Marketing Agencies

Manage AI visibility across your entire client roster from one workspace. Deliver clear, measurable AEO results your clients can see.

🏢

Enterprise Teams

Track AI visibility across departments, regions, and product lines. See how AI systems describe your organisation at every customer touchpoint.

How it works

Simple to start,
powerful as you grow

You don't need a technical team to get going. Set up in minutes, start seeing your AI footprint within hours.

1

Tell us about your brand

Share your brand name, key products, and the topics that matter most to your customers. We handle everything else.

2

We query the AI platforms

Petal continuously queries ChatGPT, Gemini, and Gemini Grounded using thousands of real-world prompts relevant to your space.

3

You get the full picture

Your dashboard shows visibility scores, sentiment trends, and a matrix of exactly where the gaps are — with links to the sources behind them.

Platform features

See your brand through
the eyes of AI

The core tools to understand, monitor, and act on your AI presence — built for the way modern teams actually work.

📊

Visibility Score Monitoring

Track how often and how prominently your brand appears in AI responses. Watch your score over time and catch drops before they impact the business.

ChatGPT Gemini Gemini Grounded
💬

Sentiment Tracking Over Time

It's not just about whether you appear — it's about how you're described. Track positive, neutral, and negative sentiment across every AI platform over time.

🗺️

Trouble Spot Matrix

A visual breakdown of which topics, queries, and platforms are underserving your brand. Every trouble spot links directly to the source content behind the gap.

🏢

Entity-Level Ranking

See where each person, location, or product in your organisation ranks when customers ask AI for recommendations. Understand which signals are driving — or hurting — each entity's AI visibility.

🔭

Competitor Analysis

See how rival brands are described by AI — across accessibility, expertise, reputation, and product quality — and benchmark your own position against theirs in real time.

🔗

Source Attribution

Every AI response is traceable. See exactly which web sources, directories, and publications are informing what AI says about your brand — and your competitors.

🔍

Diagnosis Agent

Stop guessing why you're invisible. Across 14 identifiable gap types — retrieval, content, and authority — the Diagnosis Agent pinpoints exactly what's suppressing your brand in AI answers.

Intelligence

Action Center

Every finding is ranked by severity and fix effort — Do First, Plan Next, Evaluate — so your team always knows exactly what to address first for the biggest gain in AI visibility.

Intelligence
Built for service businesses

Generic AEO tools weren't built
for businesses with people in them

When customers ask AI "who should I hire?", they're not just looking for a brand — they're looking for a specific person. Petal tracks visibility at the practitioner level, because that's where service businesses win or lose.

🧑‍💼

Individual Practitioner Tracking

Track how AI ranks each agent, advisor, attorney, or practitioner in your organisation — not just your brand. See which credential signals, reviews, and content drive individual visibility.

🔍

Intent-Driven Query Libraries

We run the queries your clients actually ask — "best estate agent in [city]", "top-rated financial advisor for retirement", "family law specialist near me" — not just your brand name.

🏢

Practice & Location Hierarchies

Roll up visibility from individual practitioners → office locations → service lines → the whole organisation. See exactly where your AI signal is strong and where it's missing.

📋

Service & Specialty Coverage

Find out whether AI recommends your firm for the specific services you offer — conveyancing, wealth management, personal injury — not just when someone searches your name.

🔒

Reputation & Credential Monitoring

In service businesses, credentials and reputation are everything. We track what AI says about your people's qualifications, client outcomes, and positioning — so you catch inaccuracies before they cost you clients.

📍

Geography-Aware Analysis

Service businesses win locally. We query AI with location context baked in — tracking your visibility market by market, city by city, across your entire footprint.

Intelligence tier

What sets us apart

Generic AEO tools tell you you're invisible. Petal tells you exactly why — and exactly what to do about it, in order of impact.

Provider Comparison

See exactly how every agent, advisor, attorney, or practitioner in your organisation stacks up against competitors in AI-generated answers — by specialty, credentials, reputation, and client-outcome language. No other AEO platform tracks visibility at the individual practitioner level.

  • Individual AI ranking per practitioner, per specialty or service query
  • Side-by-side comparison across credentials, client outcomes, reputation & expertise
  • Attribute sentiment matrix — see where competitors are winning the narrative

Diagnosis Agent

We don't just surface visibility gaps — we prioritise them. Across 14 identifiable gap types, every finding is ranked by severity and fix effort so your team always knows what to address first for maximum impact.

  • 14 gap types across retrieval, content, and third-party authority
  • Action Center ranks by severity × effort — Do First, Plan Next, Evaluate
  • Every finding linked to the specific AI responses driving the gap
  • Queries affected per finding — so you know the real business-volume impact
Simple pricing

Start free.
Upgrade when you're ready.

30-day free trial on Visibility — no credit card required. Built for brands and teams of all sizes.

Tier 1
Visibility
Understand and monitor your brand's AI presence across the platforms your customers use to discover products and services.
$299 USD / month
30-day free trial · no credit card required
  • Visibility score across ChatGPT, Gemini & Gemini Grounded
  • Sentiment monitoring over time
  • Trouble spot matrix with source links
  • Entity-level ranking tracking
  • Single brand or organisation tracking
Start free trial
Tier 3
Enterprise & Agencies
Multi-brand hierarchy tracking for large organisations and agencies.
Custom
pricing for your scale
  • Everything in Intelligence
  • Group & aggregate data your way
  • Client workspace management (agencies)
  • Custom brand taxonomies
  • Dedicated account support

Provider-Level Tracking

Track how AI systems rank and describe the individual practitioners behind your brand — available for service-based industries on all plans.

🏥

Healthcare

Track physicians, clinics, and health systems in AI health recommendations by specialty, location, and patient outcomes.

💰

Financial Services

Monitor how AI ranks wealth advisors, financial planners, and investment firms for HNW and institutional clients.

⚖️

Legal Services

Track how attorneys and firms are described across practice areas. Understand which credentials and content move the needle.

🏡

Real Estate

See how agents, brokers, and agencies appear in AI home-buying and rental guidance across markets and buyer personas.

💪

Fitness

Monitor how trainers, studios, and fitness brands appear when people ask AI for workout recommendations and coaching.

🏛️

Architecture & Interior Design

Track how architects and designers appear in AI responses to renovation, new-build, and interior design queries.

Why it matters

"Over 50% of consumers now use AI assistants to research products and services before buying. If your brand isn't in the answer, you're not in the conversation."
— The new reality of brand discovery

Ready to see where you stand?

Start your free 30-day trial — no credit card required.

Start Free Trial

30 days free · No credit card required